February 21, 2016

Regardless of the kind of event you wish to hold, the most effective and easiest way to get your event known and try to market your offering is the use of flyers like club flyers. As long as it is done right, the use of flyers can surely get people in the event venue.  The following are some tips to maximize the use of flyers as a marketing idea for your planned special event.

Keep it Simple

A lot of people try to get each event they host on an 8.5×11 sheet of paper as they design their flyers. Usually, the page could not accommodate much and the space just makes things look quite generic and cluttered. Concentrate on two of the major highlights of the event and provide more details on these.

Use Testimonials on the Flyers

Using customer testimonials provide credibility to your business events and your company itself. It is essential to include testimonials in every marketing idea apart from flyers. These should be from those who have tried taking part in your events before. The testimonials should include the customer’s full name and picture if possible.

Avoid Going Crazy with the Design

Having too many fonts and colors in your flyers can only confuse people and then they will not be able to concentrate on what they can expect from your event. The flyers must be made simple with just one to two fonts.

If Possible Use Full Color

Flyers with full colors stand out from the rest. If you try to compare a black and white copy with a colored one, you will notice right away the difference in terms of appeal. Full color flyers surely look more professional. Check with Printing VIP for your color options.

When your budget does not allow color, consider using a bold color paper with black copy. Pink or bright yellow can be appealing compared with other colors. Your aim is to get your flyers noticed.

Never Run Cheap Picture Copies

It is important to always use a service which prints original photos rather than running photo copies. Such copies look cheap and you don’t want your flyers to look really unprofessional. This will affect the impression your possible clients will have on your business. Obviously, when using higher quality prints you will have to pay more. This may be a problem for the smaller firms. Fortunately, various financing options will be available. One of the simplest is using small cash loans that would be repaid quickly. They have reasonable interest rates and receiving them in a really short period of time is not at all difficult. Just be sure that you always get a deal from a reputable lender.

Include a Discount or Coupon

People always appreciate discount. Coupons will surely provide you much better results than anything else. Just ensure it is a great discount which will impress your receivers. Make sure you include a picture of the upcoming event that you give a discount for. This will increase the number of audience you can have at the event.

Ensure People can Find your Business Easily through the Flyers

A lot of flyers are well designed and have very compelling messages. However, people cannot locate the event venue as the flyers do not include enough contact information such as the address or contact number. The flyers should tell customers what to do. Consider including a map when possible. Try to make the finding as easy as possible. In case you want your customers to check information about your event online, do not forget to include your website.

Getting a great telephone answering service can really work wonders for your business, because that will enable you to do what you don’t have the time or money for. A great call and messaging service can do a whole variety of things, including answering phones, making outbound calls, performing customer service and dealing with call overflow, plus much more. Not having good customer relations and great customer service is a recipe for disaster in any business scenario. To keep the profits coming in, customers to be kept content—and to keep them content, you need to have a professional messaging service. Don’t miss calls and thus miss opportunities because you don’t have the time or money to spend all day on the phone. Spend just a little bit of money instead by hiring a professional team that will do it all for you.

The Virtual Receptionist

One of the most important parts of running a business is to be able to connect with customers and to be able to provide quick, efficient and effective customer service. Small businesses upon start-up often do not have the necessary cash, resources or manpower available to fully engage in customer service, which mainly consists of picking up the telephones as they ring. Don’t miss any more important calls from customers or clients because you don’t have the money to hire a full-time receptionist or because you don’t have the time to do it yourself. A virtual receptionist will take care of all of these problems for you. When a client or customer calls, a virtual receptionist will pick up the phone to help them along their way. The professional team from Message-Direct is available round the clock to provide you with a reliable receptionist. Highly trained staff will always pick up the phone within six seconds of the call being made, and these professionals have a lot of business experience across a variety of fields.

Message Taking

You may not always be there to pick up the phone, or you may not have the required time, but that doesn’t mean that the call wasn’t very important. Not to mention that sometimes when you tell people to take a message for you, they take down the wrong message, or maybe they don’t do it at all. In order for you and all of the relevant people to get the important messages that can make the difference between the success and the failure of your business, it’s crucial to have a great message-taking service.

Round-the-Clock Emergency Response

A large part of many businesses is to be able to effectively engage in customer service, resolve disputes and attend to emergencies in a timely fashion. By using a great call service, you can make sure that all of your clients’ and customers’ needs are taken care of in a timely manner. Don’t lose customers because of terrible customer service!

Overflow

When your business grows, the chances are that the phones are going to start ringing more and more. The problem is that you may not have the resources or manpower to keep up with the increased volume of customer calls. Missing these calls can result in angry customers and reduced profits for you. The way to avoid this is by getting a service that will be able to manage the overflow of calls in order to give you more time to address other matters. The trained professionals will be able to assist the customers as well as keep them content while you are dealing with more pressing issues. You can’t pick up two telephones at once, so hire a professional to pick up the other one for you.

Professional Outbound Marketing Services

Not all of your messaging needs are going to consist of inbound calls, because some of them will be outbound as well. Outbound calling is one of the best and most efficient ways to engage in marketing for any business. If you have an out-of-date customer database, a great outbound marketing team will be able to renew your information and keep it as up to date as possible so that you always have the right data. Even better than that, trained outbound marketing professionals can make follow-up calls on your behalf to see if the customer is happy and if their problem has been solved. These outbound calls also work wonders for making sales.

Ideal for New Businesses

Being an entrepreneur is great, but it often means being strapped for cash and not having much time to perform all of the duties required to keep the business afloat. A great part of a professional message taking and receptionist service is that you can employ them for a minimal cost. Answering phones, taking messages and making outbound calls already takes up a lot of time, so it doesn’t have to cost you a fortune too. This is very crucial for new start-up businesses because those first few months or even years are always very hard. Every single denomination of money that you can save goes a long way in ensuring the future success of your company. This is especially the case because in the beginning you may not have all that many customers. Therefore, taking good care of the ones that you do have is just that much more vital.

FAQs about the Messaging Service

One of the most frequently asked questions is whether or not you can choose when the calls are diverted. The answer to this is yes: you can always choose to pick up all of the calls or you can choose to divert 100% of them. Another question that often comes up is whether or not the service will clearly answer on behalf of the company in question. Once again, the answer to this is yes. The operator will have the business information and the preferred greeting on hand to ensure that the calls are handled exactly the way you want them to be handled. A great messaging service will do everything you need them to without ever letting anybody else know that it’s not even you!