Regardless of the kind of event you wish to hold, the most effective and easiest way to get your event known and try to market your offering is the use of flyers like club flyers. As long as it is done right, the use of flyers can surely get people in the event venue. The following are some tips to maximize the use of flyers as a marketing idea for your planned special event.
Keep it Simple
A lot of people try to get each event they host on an 8.5×11 sheet of paper as they design their flyers. Usually, the page could not accommodate much and the space just makes things look quite generic and cluttered. Concentrate on two of the major highlights of the event and provide more details on these.
Use Testimonials on the Flyers
Using customer testimonials provide credibility to your business events and your company itself. It is essential to include testimonials in every marketing idea apart from flyers. These should be from those who have tried taking part in your events before. The testimonials should include the customer’s full name and picture if possible.
Avoid Going Crazy with the Design
Having too many fonts and colors in your flyers can only confuse people and then they will not be able to concentrate on what they can expect from your event. The flyers must be made simple with just one to two fonts.
If Possible Use Full Color
Flyers with full colors stand out from the rest. If you try to compare a black and white copy with a colored one, you will notice right away the difference in terms of appeal. Full color flyers surely look more professional. Check with Printing VIP for your color options.
When your budget does not allow color, consider using a bold color paper with black copy. Pink or bright yellow can be appealing compared with other colors. Your aim is to get your flyers noticed.
Never Run Cheap Picture Copies
It is important to always use a service which prints original photos rather than running photo copies. Such copies look cheap and you don’t want your flyers to look really unprofessional. This will affect the impression your possible clients will have on your business. Obviously, when using higher quality prints you will have to pay more. This may be a problem for the smaller firms. Fortunately, various financing options will be available. One of the simplest is using small cash loans that would be repaid quickly. They have reasonable interest rates and receiving them in a really short period of time is not at all difficult. Just be sure that you always get a deal from a reputable lender.
Include a Discount or Coupon
People always appreciate discount. Coupons will surely provide you much better results than anything else. Just ensure it is a great discount which will impress your receivers. Make sure you include a picture of the upcoming event that you give a discount for. This will increase the number of audience you can have at the event.
Ensure People can Find your Business Easily through the Flyers
A lot of flyers are well designed and have very compelling messages. However, people cannot locate the event venue as the flyers do not include enough contact information such as the address or contact number. The flyers should tell customers what to do. Consider including a map when possible. Try to make the finding as easy as possible. In case you want your customers to check information about your event online, do not forget to include your website.
