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April 2016

Business

How to Get the Toilet Facilities Right on a Construction Site

Whenever there is a construction site, one issue that people have to face is how to manage restroom facilities. Luckily, there are now purpose made job site trailers available just for that purpose. These range from simple Portakabins to luxurious bathrooms with marble tops and more.

One of the other things site managers have to think about is that the facilities often have to move. This also means that they have to be disconnected and reconnected, all of which means that portability is very important. Luckily, those who rent out these types of facilities are also very much capable of reconfiguring the trailers and moving them to new locations.

Equipment Solutions for Common Job Site Problems

  1. No existing toilet and no water or sewer. This means that the job site trailer has to be equipped with a wastewater holding tank, a water tank and a fresh-water flushing toilet. Usually, additional components are added to the trailer for the sink, although others can be fitted with a self-contained sink instead. In order for these trailers to work, they do have to be connected to the electricity network.
  2. Existing restroom available, but no water or sewer. If someone already has a trailer with a restroom, but it isn’t hooked to water or sewer, a waste tank that holds 250 gallons should be fitted underneath the restroom. Additionally, a fresh water tank should be added, preferably one with an electric pump. Including these two elements will ensure that both the toilet and the sink can be supplied with water as well.
  3. Limited space available and no water or sewer. In this case, a portable, small toilet should be added, which are perfect for areas that are low on space. There is no need for an external waste tank or water tank, as everything has already been built in. Similarly, a portable hand sanitizer dispenser or portable sink can be added. These are not suitable for heavy usage, however.
  4. Existing toilet with water connection in place, but no sewer. In this case, a 250 gallon waste water tank can be added to the trailer. These are installed above the ground, usually underneath the trailer itself. This means that the ground is not disturbed and it also means that they are very easy and quick to install, while at the same time being hidden from sight.

If you don’t know what kind of system or technology you require, make sure you speak to a rental companies. Those who hire out jobsite trailers will also be more than happy to discuss your needs with you, and help you to identify which type is most suited for you.

If you work on a construction site, either because a new building is being constructed or an existing one is being renovated, there are plenty of opportunities out there to make sure that you can still use the restroom in comfort – and even in style!

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Marketing

Do You Need Search Engine Marketing or Optimization?

Many marketers have made the mistake of presuming that people know exactly what the difference is between search engine optimization (SEO) and search engine marketing. This has turned out to be quite a big mistake, because a lot of people actually do not know what the difference between the two is. Luckily, the question can be answered.

The problem is that when search engines were first developed, things like Overture, MSN AdCenter or Bing Ads, AdSense and Google AdWords simply didn’t exist. Instead, we just had search engines. Being able to get to the top of those search engines was a true art form, and this is what search engine optimization remains to this day. But it’s not the same as search engine marketing.Optimization is a truly technical skill. It revolves around coding, the what, how and when. The goal is to make sure a website ranks highly on the search engines for certain key phrases and keywords.

Paid Advertising

Suddenly, however, paid advertising was introduced and it changed everything. This was also the birth of search engine marketing and went hand in hand with the development of AdWords, AdSense and more. Now, people can make themselves more visible to the various search engines by paying for it. In fact, if they bid properly for a certain keyword, they can get right the way to the top without having done any optimization.

Search engine marketing, clearly, has nothing to do with technical skills. That doesn’t make it easy, because it does require a completely different skill sets. Marketing professionals have to think about things such as unique selling points, positioning, price, and brand, just as they do with physical products.

Optimization or Marketing?

If you want to establish yourself online, you should absolutely focus on both optimization and marketing. However, this does mean you have to have a significant budget available. Unfortunately, using just one of the two will simply not get you the desired results.

There is a strong overlap between marketing and optimization, however, and if you are on a budget, it is this overlap that you need to try and target. The overlap is in the idea of ‘keywords’. You optimize your content, code and more based on keywords, and you purchase advertisements based on keywords as well. If you use a proper keyword density analyzer, you should be able to figure out which keywords will work for you and then both optimize and market for those.

Search engine marketing and optimization both still focus on keywords. The deeper you go into both practices, the more the focus becomes on keywords and key phrases, as it links to ‘long tail searches’. As such, if you cannot afford a professional to do both, or even either, there are things that you can do yourself that will make a real difference. And if you do them right, your site will start earning , which you can then pump back into hiring a professional to take you up to the next level.

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