Hitshopi George

The COVID-19 pandemic fundamentally altered the way we lived our lives. From shopping online to ordering food for takeout instead of sitting down, humans shifted behaviors to adjust to the events of the time.

It was in 2017 when Alejandro Pena was brought on board to operate as the CEO of the Keter Group, a sustainable resin-based supplier of home and garden supplies. Known for their highly durable resin-based outdoor furniture supplies, Keter became fiercely popular during the pandemic as customers sought better deals online.

A study by The American Institution of Architects revealed that outdoor living spaces had become one of the most popular household requests in recent years.

Pena took to the point to discuss the changes in how the business has operated over the past couple of years.

Better Outcomes For Online Shoppers

Alejandro Pena was brought aboard Keter Group to help expand its operations into newer regions, including North America and Europe. During this time, the COVID pandemic truly began to stagnate the markets.

To better reach customers in this new, harder-to-read market, Keter’s CEO Pena focused instead on delivering hybridized results. Instead of relying on the same old systems as usual, Pena and Keter poured resources into e-commerce, delivery services, in-store accessibility, and more.

Alejandro Pena and Keter Group have since been focused on an omnichannel approach to their business. Pena stated, “We will serve our customers wherever they are, whenever they want, in every possible way they want.”

Pena gestured toward physical stores, digital shopping, and delivery and pick-up services. Pena added, “Whichever way customers want to engage, we will be there.”

Beneficial Shopping Outcomes for Keter Customers

One of the most advantageous approaches to selling in a post-COVID market has been putting himself in his client’s shoes. Pena looks to replicate the shopping experience to improve it for his customers.

Pena says, “We see Keter becoming a more consumer-centric company. Brands will play an even bigger role.”

Alejandro Pena would go on to outline the way that Keter sets itself apart from the competition. Pena stated, “Keter products are significantly more durable than many outdoor products, and they’re made from recycled materials.”

Continued efforts will rely on CFO Pasquale Iannone as he works closely with Pena to help inform visitors and lead the company in its digital marketing efforts. Keter’s specialization in durable home consumer solutions gives it plenty of room to grow in an increasingly popular market.

Alejandro Pena says of his work at Keter, “Keter is shaping what is next for a better day. We are innovators. We invent what is new and next and do it with a sustainable mindset and consciousness.

In today’s fiercely competitive market, product packaging has evolved into a potent tool for shaping consumer behavior. Beyond its fundamental role of safeguarding products, packaging holds the potential to capture attention, convey brand identity, and ultimately drive purchasing decisions. This article explores the significance of product packaging and emphasizes the crucial role played by packaging companies in the Northeast in crafting compelling packaging solutions.

Consumer behavior is intricately connected to psychology, and packaging acts as a medium to tap into these psychological triggers. The importance of first impressions cannot be overstated, and packaging often serves as the initial point of contact between consumers and a product. It sets the tone for the entire consumer experience.

Striking Design

Packaging companies in the region understand that an eye-catching design can make a profound impact. Vibrant colors, well-executed graphics, and innovative shapes have the potential to stand out amidst crowded store shelves. Packaging should resonate with the target audience and authentically reflect the brand’s essence, whether it embodies eco-friendliness and rustic charm or exudes a sleek and modern aura.

Telling the Brand Story

Modern consumers seek more than just a product; they seek a narrative. Effective packaging serves as a canvas for narrating a brand’s story and forging an emotional connection with consumers. Through compelling narratives, product packaging can evoke feelings of nostalgia, adventure, or opulence, thus influencing purchasing decisions.

Prioritizing Sustainability

In an era characterized by heightened environmental awareness, sustainable packaging has gained prominence. Packaging companies are well-versed in creating packaging solutions that align with eco-conscious consumer preferences. Corrugated boxes, for instance, are favored for their recyclability and biodegradability, striking a chord with consumers who prioritize sustainability.

Functional Excellence

Beyond aesthetics, packaging must excel in its primary function – protecting the product. Packaging companies in the area excel in creating packaging that is functional, durable, and adaptable. Products must reach consumers in pristine condition, fostering trust and reliability.

Enhancing the In-Store Experience

Packaging’s impact extends beyond the product itself; it significantly contributes to the in-store experience. Unique and thoughtfully designed packaging can generate anticipation and excitement, motivating consumers to explore and engage with the product more deeply.

Within the realm of consumer goods, packaging companies play a pivotal role in shaping consumer behavior through the development of innovative packaging solutions. By comprehending the psychology of packaging, emphasizing captivating design, storytelling, sustainability, and functionality, brands can leverage packaging to not only safeguard their products but also to influence consumers’ purchasing decisions. In today’s competitive market, packaging isn’t merely a container; it’s a potent marketing instrument capable of making or breaking a product’s success.

In the vast and diverse landscape of African economies, access to financial services has long been a critical issue. Millions of people across the continent have historically been excluded from the formal financial system, a barrier that has impeded economic growth and limited opportunities for personal and entrepreneurial advancement. However, in this era of technological innovation, one man and his groundbreaking fintech platform are changing the narrative. Olugbenga Agboola, renowned as “GB,” and his brainchild, Flutterwave, are playing a pivotal role in shaping Africa’s financial landscape, ushering in an era of unprecedented financial inclusion.

The Significance of Financial Inclusion

Financial inclusion is not merely a buzzword but a fundamental driver of economic development and societal progress. It revolves around the concept of ensuring that individuals and businesses, regardless of their economic status or geographic location, have access to affordable and convenient financial services. This inclusivity encompasses basic banking services, credit facilities, insurance, and a spectrum of digital financial tools.

The importance of financial inclusion cannot be overstated, particularly in the context of Africa. It serves as a catalyst for economic growth, job creation, and poverty reduction. When people have access to financial services, they can save, invest, and plan for the future. It empowers entrepreneurs to start and expand businesses, individuals to access education and healthcare, and communities to build resilient, self-sustaining economies.

Flutterwave: A Catalyst for Change

Born out of a vision to democratize access to financial services across Africa, Flutterwave has emerged as a transformative force in the fintech industry. Founded in 2016 by Olugbenga Agboola and his co-founder, Iyinoluwa Aboyeji, the platform has redefined how digital payments and financial services are accessed and utilized on the continent.

Flutterwave’s impact is profound, as it bridges the gap between African businesses and global commerce. Its innovative solutions simplify cross-border transactions, enabling entrepreneurs and businesses to engage in international trade seamlessly. By providing access to a secure and efficient payment gateway, Flutterwave empowers entrepreneurs to launch and grow their digital businesses, reach new markets, and participate in the global economy.

Unlocking Potential Through Innovation

The success of Flutterwave lies not only in its ability to offer financial services but also in its commitment to innovation. The platform continually evolves, introducing cutting-edge technologies and tools to enhance financial inclusivity. For instance, the creation of the Flutterwave Store has empowered countless small businesses to establish an online presence and engage with customers beyond their local markets.

Moreover, Flutterwave’s partnership with global fintech giants, including PayPal and Alipay, has further broadened the horizons of financial access for Africans. This collaboration allows users to transact internationally, facilitating cross-border trade and expanding economic opportunities for businesses and individuals alike.

The Ripple Effect of Inclusion

Financial inclusion, as championed by Olugbenga Agboola and Flutterwave, sets off a ripple effect that reaches every corner of society. It leads to the growth of micro, small, and medium-sized enterprises, fostering economic diversification and resilience. It empowers women and marginalized communities, narrowing gender and income disparities. It fuels education, healthcare, and infrastructure development, improving overall living standards.

In conclusion, Olugbenga Agboola’s vision and Flutterwave’s innovative fintech solutions are actively shaping Africa’s financial landscape. The platform’s commitment to financial inclusion is more than a business model; it’s a commitment to a brighter future for Africa. As Flutterwave continues to evolve and expand its footprint across the continent, it brings Africa closer to a future where every individual and business has the opportunity to thrive, contributing to the sustainable development and prosperity of the entire continent.

Developed in the 1700s, the Louis XVI Chair gained a new following after French designer Philippe Starck refashioned it with transparent leucite. Tasting it the Louis Ghost Chair, tastemakers saw something simple, chic, and practical.

Recreating something magnificent with sustainability in mind has long been the modus operandi for the individuals at Keter Group. A sustainable outdoor furniture and home decor production company, Keter recently celebrated 75 years of operational activity.

With no signs of slowing down and a rapidly expanding base of happy consumers, CEO Alejandro Pena highlighted how his company is making waves now and for years to come.

Why Sustainability Is So Important

Keter Group began with a focus on sustainability and recyclability. Rather than focusing on wasteful materials, Keter built its business around the importance of recyclable resin materials. Alejandro Pena spoke on the record, saying, “Resin is a phenomenal material that enables great benefits to consumers, but it needs to be used responsibly.”

Alejandro Pena went on to explain that his business was driven by innovation and sustainability and the need to do good in the communities they serve. Pena added, “Not only because it’s the right thing to do, but because I also believe that it will give us a competitive advantage over the long term.”

Keter’s proprietary resin mimics the natural textures of rattan or rich wood, emulating high fashion without the price point. Keter also embraces proprietary materials such as LumberTech to help reduce exposure to natural materials to minimize waste while improving longevity.

Additional features such as its easy-folding mechanism and UV protection only make Keter’s work special.

Keter Reduces Pollution, Reduces Waste

In 2021, Keter helped to avoid more than 210,000 tons of C02e emissions by embracing recycled resin rather than crafting with virgin materials. Other technological advancements included focusing on resin for outdoor and indoor storage boxes, picked up and sold at places like Target and Walmart.

Keter’s outdoor innovations include UV-protected sheds that won’t crack, fade, or peel. These structures can emulate classic shed designs with a focal point of retention.

In fact, throughout the process, Keter’s focus on waste prevention and landfill reduction has made them into a climate-positive company.

Alejandro Pena said of the company’s focus on the future, “Keter is passionate that we are not only a business driven by innovation and a leading company in our industry, but we are also a company that lives by the values of being good to the environment and being good to our communities.”

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